I make brands shine & competitors envious
Clarck Masschelein – Creative director
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Featured work
A small selection from my catalogue of work
about ME
360° creative mind
With an education in graphic design & photography, a history of work in both graphical and technology sectors and a passion for everything to do with tech, AI, automation and out of the box thinking for creative campaigns, I try (and succeed) at creating concepts that impress, linger and innovate
My Strenghts
Flexible, creative, weird people person
I don’t know what my next brainfart will be, and I love that. Limiting myself is not something that I do, I think big, outside the standards and norms and try to create the unexpected.
I value art directors, copywriters, creatives and all other colleagues as true assets to a creative campaign. Only by helping them grow and taking away their barriers can you truly create amazing work. Because what’s better than one great creative mind? … an entire building.
In contrast to what people say, … the sky is never the limit!
People
People are the number one asset in my skillset.
I strongly believe in facilitating and growing talent.
Creative
Ideas can't be too big or too crazy, don't limit yourself ... others will try to do that for you.
Strategy
A pretty image without strategy is only that ... a pretty image.
Strategy is key in any good campaign.
Technology
AI, Automation or more classical technology. They should work hand-in-hand with creativity and elevate each other.
just a few of the clients I worked with
